Missy Keenan has written a variety of fascinating stories for the Des Moines Register. She has a great sense of topics that interest readers. Her writing is clear and has just the right amount of personality. Missy is also great at communicating with editors and working together to deliver the best content possible. She is enthusiastic, always meets her deadline and is very easy to work with.
Missy Keenan knows websites. We hired her to perform a usability audit of our website at the Des Moines Area Metropolitan Planning Organization. We knew the site needed work, but we struggled to identify which components weren’t working and which we should keep. She helped us see that the website was trying to be too many things for too many people, helped us identify the site’s key users, and then pointed out the most important information for the website to have. Most importantly, she provided us with an action plan for making improvements to the website. We’ve begun to implement the changes, and the site is already much improved. We would recommend Missy to anyone looking to improve the usability of their websites.
I went looking for a specific type of writer for our website redesign and found it in Missy Keenan. I’m impressed by her CUA (Certified Usability Analyst) designation and feel that puts her in a whole new category of professional. She consistently demonstrated that she cared about positioning our information in the most useful way for the audience. I also appreciated her commitment to meeting our tight timelines — all while being easy to work with and personable.
Missy and I worked together for 5 years. As her former manager, three things always impressed me about Missy – she was responsible, talented, and fun. Her work was done on time or ahead of schedule, and even though she telecommuted much of the time, she was always available and accountable. Missy’s work output was also excellent. She successfully managed several major projects including a complete overhaul to our public website. Her personal commitment helped to elevate the importance of good user experience to a higher profile with senior management. And regardless of the audience, channel, or format - copy writing, webpages, reports, emails, or presentations - her messages were clear, crisp, and strategically aligned. It should be noted that she’s fun to work with and enjoys a good laugh, too.
Missy and I worked together at Wellmark Blue Cross Blue Shield and she was a top performer on my team. She has a versatile background rooted in strong writing, digital medium user experience, and project management skills.