Copyediting & Copywriting
Copy that conveys your message -- and cuts to the chase
- Guidebook Sample: Welcome to the Workforce -- I wrote this guidebook for recent college grads as they start their first jobs and become financially independent for the first time.
- Copyediting Sample -- I rewrote the About Us section for the ARAG Group, making the content more clear and concise to better represent their brand.
- Website Copywriting Sample -- I wrote new copy and re-wrote existing sections for most of the ARAG Group website redesign -- including their new Find a Plan section for their entry into the individual market. I also provided keyword and user experience guidance on the site's labeling to better attract individual shoppers.
- Magazine Headline Sample -- I wrote the cover headlines for the one-year anniversary issue of Radiant Health Magazine.
Digital/User Experience Consulting
Helping you understand your users to better meet their needs
- Overview and Samples of User Experience Work
- Digital Experience Case Studies -- Through user research, I determined user needs for two websites and made them easier to use. In one example I reduced the amount of time it took to find a doctor in a health plan's website by more than half.
- Website Analysis Sample -- Through usability testing and other user research, I proposed 32 ways to help a transportation organization improve their website.
Sharing insights from life's simple moments
You're Not An Iowan Until You've...Relished a Snow Day - The Des Moines Register
You're Not An Iowan Until You've...Declared a Favorite State Fair Food on a Stick - The Des Moines Register
You're Not An Iowan Until You've... Eaten Your Weight in Sweet Corn - The Des Moines Register
General Interest Feature Writing
Thoughtful, engaging storytelling, celebrating the everyday
- How a Des Moines Family Ran Away to Travel the World - The Des Moines Register
- Should You Tip? The answer is not as simple as you might think - The Des Moines Register
- A Piece of Stillness: Des Moines woman’s project chronicles daily scenes at Water Works Park - The Des Moines Register
- Wake Up to Simple Makeup: For a woman's everyday routine, a classic look can be accomplished quickly - The Des Moines Register
- The Sky's the Limit: From their childhood inspirations to their recent adventures in space, two astronauts from Iowa share their stories - The Iowan
- Small-town Iowa at Its Finest: Centerville is home to the world's largest town square, a strong sense of pride and perseverance, and all the pancakes you can eat - The Iowan
- Uncovering Your Roots: Learn how to explore your family history with the help of Iowa genealogists - The Iowan
Health & Sustainability
Informative, honest, designed to inspire
- How a Des Moines Chef Lets the Produce be the Star - The Des Moines Register
- Five Tips on Exercising as a Family - The Des Moines Register
- Making Healthy Eating Easier: Simple, strategic changes to your work and home environments can help improve your habits - The Des Moines Register
- 10 Tips to Help Kids Strike a Better Balance With Tech - The Des Moines Register
- Buy Organic: The Dirty Dozen and the Clean 15 lists will help you prioritize when buying produce - The Des Moines Register
- What to Recycle and How - The Des Moines Register
- How to Make Your Own Snack Bars - The Des Moines Register
- Cleaning Green: Avoid harsh chemicals in your home by using natural ingredients - The Des Moines Register
- Homemade Beauty Products: Ditching chemicals - The Des Moines Register
- Sweet Tooth, Bitter Truth - The Des Moines Register
- Plank Goodness: Exercise works abdominals, lower back, chest, shoulders, triceps, biceps, and legs - The Des Moines Register
- Running for the Rush - The Des Moines Register
- 10 Ways to Be Healthier in the New Year - The Des Moines Register
- How to Celebrate the Holidays Without Gaining an Ounce - The Des Moines Register
- Eat This Way: Healthful Diet May Stop Inflammation - The Des Moines Register
Growing in the garden -- more than just how-to
- Follow These Tips For a Beautiful, Organic Lawn - The Des Moines Register
- Inch by Inch, Row by Row: In backyards and public spaces all over Des Moines, community gardeners reap stronger relationships, knowledge, and a bountiful harvest - The Iowan
- A Little Piece of Heaven: Jim and Linda Luke's garden is a showcase of beauty and comfort, family and loss, labor and love - Iowa Gardening
- The Top Ten Tomatoes for Iowa Gardens - Iowa Gardening